Designing with empathy

Through creative thinking and execution, we have the tools to present people with new ideas and ways of thinking, that can positively change their lives and their environment. My mission is to empower clients and audiences alike, with the confidence to achieve their personal and environmental goals, through good, honest and simple design and ideas.

I’ve lived in Sydney for 7 years, throughout which I’ve been lucky to work with some of Australia’s leading advertising and branding brains, working on award-winning rebrands for clients such as AGL, Network 10, Australia Post, Beyond Blue, Monash University and Latitude bank. I’ve gained experience across automotive, FMCG, non-for-profit, financial services, food and beverage, events, technology, fashion, skincare… in both branding and advertising capacities, on a huge array of platforms.

But what really floats my boat is designing for good. Working with clients to promote positive mental and physical self-image, and environmental awareness, is what I’m in this industry for. Out of office I’ve been a creative director for a non-profit mental health organisation and developed the brand identity for a Sydney-based re-usable coffee cup company, Smuggy.